Go Wild

About Crowd

CROWD is a technology company exclusively committed to servicing the sports & entertainment industry with digital fan engagement products. With our products we help sports & entertainment organizations, media and sponsors deliver their commercial objectives.

Our products are designed to activate audiences and generate commercial value for our clients, through:

  • Increased digital reach and interaction
  • Fan base growth
  • Value creation through new innovative partnership propositions

CROWD combines technological capabilities and know-how, with broad experience in the sports & entertainment industry. CROWD is part of the MAKE SOME NOISE Group. Our team consists of 60 marketing professionals: business strategy + creativity + in-house digital production

Want to know more about our company, products and clients?

Contact us

Who we are

Management Team

Antonie van Schendel
Managing Director CROWD
  • Sports, advertising & (digital) media specialist
  • Formerly: Y&R, United State of Fans\TBWA, 90/24
  • Experience a.o.: Atos, UniCredit, Nike, BT, Nissan, Heineken, adidas, EY, Beiersdorf, ING, KLM, MasterCard, Ford
  • Chairman Jury Sport Sponsorship Awards 2013 – 2015

Marcel Wortel
Creative Director CROWD
  • Music & technology specialist
  • Formerly: TBWA\Data Company, TBWA\Direct Company, Tequila
  • Experience a.o.: Coca-Cola, Grolsch, Jumbo/C1000, PlayStation, ING, Spotify, L’Oreal, Rode Kruis, NCRV
  • Founder & owner Vinylify.com
These are

Our Clients

Fox SportsKNVBNationale LoterijEuro Hockey LeagueCoöperatie Eerste DivisieMyLapsNational Geographic ChannelHartstichtingHeineken

Wanna talk?

Get in touch


Nieuwe Teertuinen 25
1013 LV Amsterdam
+31 (0)20 515 0490